For a start, neuroscientific approaches are being used more and more in the diagnosis and treatment of illnesses and injuries in medical science. In the evaluation of Alzheimer’s, the detection of brain tumors, the diagnosis of migraines, epilepsy, and a whole series of other health problems, neuroscientific methods are part of standard modern diagnostics, even if each doctor’s office cannot afford its own fMRT.
And the first therapeutic approaches (in the form of so-called neurofeedback, for example, by which the brain can learn to show or refrain from certain thoughts and behaviors) are now being tested and show noteworthy successes in the treatment of depression, for example.
The other area in which neuroscientific approaches are increasingly establishing themselves is marketing.
Numerous studies from the early 2000’s showed that, for example, strong brands provide a “cognitive relief.” This means that less processing capacity is necessary in order to reach a decision when confronted with stronger brands.
It was shown that strong brands actually recruit those areas of the brain that are involved in emotional processing, which means that brands are, in essence, emotional; it was also shown that it is possible to predict the success of advertising years in advance and more reliably than with other methods of established market research with appropriate neuroscientific methods.
It is, therefore, no surprise that more and more companies are relying on applied neuroscience, also called neuromarketing.
Neuroscience nevertheless has far more to offer than “just” an exact prediction of advertising effectiveness. Many developments are emerging today, or have already begun. I would like to speak about these approaches – these trends, if you will – today.
Read the rest of the neuroscience article by clicking the image below and let us know what you think….
*All credit of written content goes to the author Benny B. Briesemeister and to the website of: Onpage.org.
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